The Park School—PARK 21
The Park School Board of Trustees went through a strategic planning process that resulted in a plan, and the initiative to fund it, called Park21: Advancing 21st Century Learning. The school needed a logo and website for the initiative that would resonate with the Park School community, yet be forward-focused.
An initiative’s identity is stronger if it’s directly connected to the school’s existing brand elements. By combining a well-established Park School symbol—the oak tree—with a contemporary set of colors and typefaces, we created an identity and website for Park21: Advancing 21st Century Learning that represented both tradition and transition.
The Park School, Brookline, Mass.