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CASE STUDY

 Dartmouth College Fund: D’Fund Facts

Dartmouth College Fund: D’Fund Facts

Dartmouth College: THe Dartmouth College FUnd

Dartmouth College enlisted Studio-e’s help to reinvigorate its annual fund. The goal: to raise awareness of the ways in which the Dartmouth College Fund (DCF) supports the Dartmouth experience.

Our research, including internal focus groups and alumni interviews, resulted in a series of recommendations and initiatives to reposition the DCF, including D’Fund Facts, a print and e-mail campaign targeted directly at young alumni. We also developed the June Challenge—a one-month, end-of-fiscal-year challenge to reach the DCF fundraising goal—launched through a coordinated print, e-mail and web effort.

Dartmouth College, Hanover, NH.